Well, well, even the expert irrationality Dan Ariely also lining the trap of irrationality - or at

Our car is probably the most valuable personal items. Is it rationally decide when purchasing our vehicles? We tend to believe that, of course, of course, what people rationally choose and buy. There are so many information food warmer candles available in our food! Certainly well informed in advance. But it is not ...
"A few years ago I was looking for a new car, and I knew that as a father of small children, I need a wagon. I've also finished up sat in the models of Honda, but then I saw an Audi, which offered an attractive offer: free oil changes for the first three years. Who could resist?
To be quite honest, the sporty Audi was red, and I have fought against the idea that two adult children and I am a responsible father. Not that the free oil change would have completely got me, but rational point of view, was judged a disproportionate effect on me. Free is too much weight behind a trail.
So I bought the Audit - and it is free of oil. Of course, rational people have been sober I reckon. I drive about 7,000 miles a year, oil should be changed every 10,000 miles after, about the cost of an oil change. $ 75. In three years, so I saving up to $ 150, which is 0.5% of the purchase price of the car - not too strong basis for decision-making. And the situation is worsened by the fact that there is an audit, packed with action figures, baby stroller, bike and has gyerekholmival. But it would be a good combination! "
Well, well, even the expert irrationality Dan Ariely also lining the trap of irrationality - or at least know about it. Dan Ariely on the economics of the new school of thought, one of the prominent representatives of behavioral economics. First, the human irrationality explores witty experiments. For many years he taught at MIT (Massachusetts Institute of Technology). Currently a professor at Duke University. Cognitive psychology and a doctoral degree from economics. Then turned his attention to the irrationality when many years ago, suffered a serious accident during a blast.
Why it is important to address the question of irrationality? Classical economics is based on the Homo economicus model. Thus, people are rational decision-makers who take their decisions so that it is available to them all the necessary information for the profit maximization, the smallest sacrifice seek the highest possible profit.
This called into question the mainstream food warmer candles economics fundamentally Daniel Kahneman and Amos Tversky psychological research food warmer candles and work. Thus began a new branch of economics: behavioral economics (behavioral economics), whose best-known representatives food warmer candles Dan Ariely and George Loewenstein.
Dan Ariely recently published book is called for it is quite telling: Predictably Irrational (Predictably Irrational). The author of the book in the introduction of such intention to confess: "I would like to see that book to radically re-think what it is that drives us. Once we understand how some systematic error - how to repeat them over and over again -., We're on the right track in order to get rid of them "
We want to believe we are rational. The majority by deluding himself thinking rationally and make rational decisions in the background. The bipolar mode of thinking food warmer candles seems the rationality of the good, the right, and the irrationality of a kind of weakness. Yet the irrationality is present in our daily lives: often irrationally choose to act and behave as a private citizen, as a consumer and as a leader. In his book, "Dan Ariely illustrates that when intuitions, emotions, beliefs, or other external social impact, a departure from the norm as a result of rational behavior" - read the preface of Predictably Irrational.
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