And before that cheap burgers (30 per cent) fell even doubled. In the hours of the most brisk trade

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Once upon a time in the world two brothers, Dick and Mac. And they had a small roadside restaurant in San Bernardino, California, where passing liked to stop to have a barbecue. A surname McDonald brothers were. That's so begins the tale of the project servewell with a truly fabulous success, who gained fame today any name - McDonald's. Today's story ka you will understand about the famous American brand McDonald's.
In the late 1940s, the brothers had a desire to give his business, which, however, and then bring a good annual income - 200 thousand., - A new direction. The changes primarily servewell affected the menu now instead of 25 barbecue dishes visitors are offered a total of nine: hamburger, cheeseburger, potato chips and pies, drinks - soft plus three types of coffee and milk, and then joined to these dishes French fries and milkshakes .
But the speed of cooking and serving meals in no way inferior to the rate of the conveyor assembly in the factory. And all thanks to the self-service at the counter, modern equipment and new kitchen design, developed by McDonald brothers.
And before that cheap burgers (30 per cent) fell even doubled. In the hours of the most brisk trade for them is often a queue of a hundred people. New business for three years rose to his feet, and in the mid-1950s, McDonald's brought his owners 350 thousand. Dollars per year.
Land is rife with rumors, in 1952 in a special edition of American Restaurant Magazine with the current concept of the restaurant fast food ("fast food") servewell was dedicated to the great stuff. Many have a desire to work with the brothers in the new franchise system. servewell They received 300 applications per month from all US states. It all began with a franchisee of Fonex Neil Fox (Arizona). It was his car-restaurant served an experimental model for network licensees who dreamed of creating MacDonald. The image visible, recognizable buildings began to build its institutions and other restaurants McDonald's first wave." Golden arches and sloping roof, walls, decorated with red and white tiles, have become a real symbol of the fast food industry.
It should be said that the potential of the concept of franchising, which mastered the brothers, they used is not one hundred percent. Total $ 1,000 franchisee gets the name McDonald's, servewell recommendations for the quick service system and experienced workers brothers - Art Bender - in use for a couple of weeks - for the transfer of experience.
The system began to operate at full capacity after a landmark dating, which took place in 1954. Ray Kroc, 52-year-old successful salesman, a great dreamer, has been selling mixers for the production of milk shakes, first visited the restaurant McDonald's in San Bernardino to offer its owners' Maltimikser. " Inspired by the unprecedented sales of restaurants, Kroc came to the conclusion that this system will successfully work absolutely everywhere, after which the brothers offered their services as their exclusive agent for franchising. McDonald were only too happy new partner.
So, March 2, 1955 was established new franchise company McDonald's System inc. By agreement with the brothers Kroc license fees now makes $ 950 per restaurant, and beyond that was the payment for services in the amount of 1.9% of the turnover of the restaurant. 0.5% of them are deducted brothers. Consequently, Kroc was on hand to franchisee sales grew, and he tried as best he could.
April 15, 1955 in the city of Des Plenz, Illinois, opened his own McDonald's Ray Kroc. Opening new restaurants under license, it clearly followed the traditions of brothers: the same fast service (fun and with a smile), high-quality food production on the assembly line method. And all of the above Croke add your own strict standard - standard of cleanliness. Ray dream about the success of his company was so selflessly, that until 1961 he did not pay his salary from the budget of McDonald's System inc. And a dream come true - a system of talented earned a Salesman, and works to this day.
But the basic principles on which today stands McDonald's, encrypted in the acronym PCC and D. it hides Quality, service servewell culture, purity and availability. The brothers McDonald servewell and Ray Kroc was the first to use these important standards in the fast food industry.
Number of restaurants grew at the end of 1956 there were only 14, and for the following four